STEIN MART AD Mentioning Michelle Obama!
We saw an ad last night on tv of Stein Mart. It was only a 30 second ad or so, but the very end was extremely disturbing and honestly not needed. The commercial spoke of how the economy was not so great, and basically Stein Mart would be a good place to shop during these troubled times. The ending of the ad simply stated something like this"
I think Michelle Obama would go in there, I really do…
Now, there is no need whatsoever for this to be in a retail store ad, so I have decided to write Stein Mart about this ridiculous advertisement. This is what I wrote:
I am writing about an ad I saw last night on television. It showed a woman speaking about the economy and the great prices that Stein Mart had to offer. At the very end, me and my wife noticed a quick statement, "I think Michelle Obama would go in there, I really do… Stein Mart is a retailer. Not a political group. I normally shop at Stein Mart because of the prices and the selection. However, it doesn't make sense to me, that almost half of the nation didn't vote for President Obama. So, that means, that if every person in America saw that ad, almost half of Americans would not like it, most likely. I am one that did NOT appreciate bringing politics into an advertisement of a retail clothes store. That's exactly the same thing as actors and famous people in Hollywood going out in public and basically making it known as to which candidate they like or dislike. I don't want to know whom these people favor one way or the other.
In a nutshell, SELL CLOTHES, not politics.
From now on, I will never shop at Stein Mart again, and my wife will not as well. I will make sure that everyone I know hears about this ad, as it is an utter and complete disgrace.
I think Michelle Obama would go in there, I really do…
Now, there is no need whatsoever for this to be in a retail store ad, so I have decided to write Stein Mart about this ridiculous advertisement. This is what I wrote:
I am writing about an ad I saw last night on television. It showed a woman speaking about the economy and the great prices that Stein Mart had to offer. At the very end, me and my wife noticed a quick statement, "I think Michelle Obama would go in there, I really do… Stein Mart is a retailer. Not a political group. I normally shop at Stein Mart because of the prices and the selection. However, it doesn't make sense to me, that almost half of the nation didn't vote for President Obama. So, that means, that if every person in America saw that ad, almost half of Americans would not like it, most likely. I am one that did NOT appreciate bringing politics into an advertisement of a retail clothes store. That's exactly the same thing as actors and famous people in Hollywood going out in public and basically making it known as to which candidate they like or dislike. I don't want to know whom these people favor one way or the other.
In a nutshell, SELL CLOTHES, not politics.
From now on, I will never shop at Stein Mart again, and my wife will not as well. I will make sure that everyone I know hears about this ad, as it is an utter and complete disgrace.
posted by Steven Baumrind at 4:53 AM
1 Comments:
I couldn't stop laughing when I saw that ad, and you know where I saw it? During Fox & Friends in the morning! What ejit in their marketing/advertising department thought this was a good idea?
Leave partisan politics out of advertising -- especially advertising for schlocky discount stores -- the Stein Mart near me is just, well, sad and rundown and grubby.
I think A LOT of people contacted them immediately. The copy of the ad running on their site does not include the Michelle Obama reference, so perhaps they took it out.
Also, wouldn't they have to get permission to use her name? I can't imagine anyone approved of that.
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